The Brand

In addition to building an entire 200+ wireframe design system from the ground up, I was tasked with designing the logo. It was important to have a logo that was scalable, and had the defining features, colors, look, and feel of what the Z-AXIS Radian encompasses.

Content First

When being tasked to design a user interface for situations in which peoples lives were on the line, it was important for the design to convey as much visual simplicity as possible, I like to follow the philosophy of "content first" because it is the order in which content is displayed that is the most important to the needs of the end-user.

Onboarding

All users are required to go through an onboarding setup process in which they log all information needed in cases of emergency. It's quite the lengthy process which is why it was crucial to add aspects of gamification, leading the user step-by-step, visualized by blue navigation dots.

My Role

At DRYNKS, I was responsible for building the entire design system from scratch. I managed user-flows, interaction models, and sitemaps to resolve painpoints, allowing users to more effectively find romantic partners.

The leadership team at DRYNKS made it clear from the start that it's not a swipe-like dating app, instead, we had to figure out a way to create a design system in which viewing multiple profiles, requesting dates, virtual dates and chats was all possible on one page.

Advertising Design

In addition to UI/UX, I was tasked to design advertisements for both billboard and web use. I came up with the visual themes and illustrations and was provided ad verbiage from the leadership team.